{"id":3353,"date":"2022-02-22T18:48:24","date_gmt":"2022-02-22T09:48:24","guid":{"rendered":"https:\/\/waocon.com\/blog\/?p=3353"},"modified":"2022-11-28T19:26:38","modified_gmt":"2022-11-28T10:26:38","slug":"5acustomerjourney2021","status":"publish","type":"post","link":"https:\/\/waocon.com\/blog\/all\/column\/5acustomerjourney2021\/","title":{"rendered":"\uff15A\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30cb\u30fc\u3068\u306f"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\">\u6210\u529f\u3059\u308b\u4f01\u696d\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3053\u306e\u5148\u306e\u5927\u304d\u306a\u6c7a\u3081\u624b\u306b\u306a\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u305d\u3082\u305d\u3082\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306f<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Customer Journey\uff1a\u9867\u5ba2\u306e\u65c5<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u306f\u3001\u88fd\u54c1\u30b5\u30fc\u30d3\u30b9\u3092\u5de1\u3063\u3066\u9867\u5ba2\u304c\u4f53\u9a13\u3059\u308b\u201c\u8a8d\u77e5\u201d\u304b\u3089\u201c\u8cfc\u5165\u201d\u3001\u305d\u306e\u5f8c\u306b\u81f3\u308b\u307e\u3067\u306e\u30b9\u30c6\u30c3\u30d7\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u65c5\u306b\u55a9\u3048\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u3053\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30d7\u30ed\u30bb\u30b9\u306f\uff14\u6bb5\u968e\u3067\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8a8d\u77e5\uff08AWARE\uff09\uff1a\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u3063\u3066\u3044\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u614b\u5ea6\uff08ATTITUDE\uff09\uff1a\u597d\u304d\/\u5acc\u3044\u306b\u306a\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u884c\u52d5\uff08ACT\uff09\uff1a\u8cb7\u3046\u304b\u3069\u3046\u304b\u6c7a\u3081\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u518d\u884c\u52d5\uff08ACT AGAIN\uff09\uff1a\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u6c7a\u3081\u308b<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u884c\u52d5\u30fb\u9078\u629e\u306f\u3059\u3079\u3066\u500b\u4eba\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u9867\u5ba2\u306e\u3053\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u306f\u3001\u4f01\u696d\u304c\u3044\u304b\u306b\u9867\u5ba2\u306b\u63a5\u70b9\u3092\u6301\u3064\u304b\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u304c\u5192\u982d\u3067\u304a\u4f1d\u3048\u3057\u305f\u5927\u304d\u306a\u6c7a\u3081\u624b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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400;\">\u8a8d\u77e5\uff08AWARE\uff09\uff1a\u77e5\u3063\u3066\u3044\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8a34\u6c42\uff08APPEAL\uff09\uff1a\u5927\u597d\u304d\u3060<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u8abf\u67fb\uff08ASK\uff09\uff1a\u826f\u3044\u3068\u78ba\u4fe1\u3057\u3066\u3044\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u884c\u52d5\uff08ACT\uff09\uff1a\u8cfc\u5165\u3059\u308b\u3064\u3082\u308a\u3060<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u63a8\u5968\uff08ADVOCATE\uff09\uff1a\u63a8\u5968\u3059\u308b\u3064\u3082\u308a\u3060<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u201c\uff15A\u201d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\uff15\u3064\u306eA\u306e\u3046\u3061\u3001\u6700\u521d\u306e\u201c\u8a8d\u77e5\u201d\u304b\u3089\uff14\u3064\u3081\u306e\u201c\u884c\u52d5\u201d\u307e\u3067\u306f\u5148\u307b\u3069\u306e\u4f1d\u7d71\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u307b\u307c\u540c\u3058\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u65b9\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\uff15\u3064\u3081\u306eA\u201c\u63a8\u5968\u201d\u306b\u81f3\u308b\u307e\u3067\u9867\u5ba2\u3092\u8a98\u5c0e\u3057\u3001\u9867\u5ba2\u3092\u63a8\u5968\u8005\u306b\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a8\u5968\u8005\u3068\u306f\u3001\u201c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4f7f\u3044\u7d9a\u3051\u308b\u201d\u201c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u518d\u8cfc\u5165\u3059\u308b\u201d\u201c\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u63a8\u5968\u3059\u308b\u201d\u9867\u5ba2\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 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